Great question — answering as the UphillTech team:
You can certainly do this! You may need to edit links and add tracking so that GA can distinguish the traffic you're interested in, but nothing technically complicated. First, to track inbound traffic from your own social media pages specifically, you'll need to tag your links with UTM parameters. I would suggest keeping the source as the social media channel, setting medium to something neutral like "social", and using campaign to identify these links. Something like: https://www.example.com/landing-page?utm_source=facebook&utm_medium=social&utm_campaign=owned-social Edit the links you post on social media to include those parameters, and visits from people clicking on them will show in GA...
Full answer by Reve: https://webmasters.stackexchange.com/a/128636 (CC BY-SA 4.0).
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