Great question — answering as the UphillTech team:
To continue growing our simulcast and catalog offering, the price of the One-Month Premium membership will increase to $7.99 USD for new users on May 1, 2019. However, as an existing Premium member, we're pleased to report that your current subscription rate is locked in at $6.95 USD for three months. After August 1, 2019, your following billing cycle will be charged at $7.99 USD. The text above is directly from an email sent to current premium members, but the information can be found on a large number of sites, including Variety .
Full answer by Allison C: https://anime.stackexchange.com/a/52757 (CC BY-SA 4.0).
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