Brand suffix in title tags across a multilingual site — keep it, or let the...

tux_tina

I run a multilingual site (4 languages, including two RTL/Cyrillic) for a professional services firm. Around 60 blog articles and 30 location pages targeting individual cities in a single region. Current state Titles follow a two-tier rule: homepage and core service pages carry a brand suffix, location pages don't. Roughly 180 titles have the suffix, 100 don't. The reasoning was that on a location page, the city name is the whole point. I'd...

Originally asked by ahmedbhs on Stack Exchange (webmasters) (CC BY-SA 4.0).

uphilltech

Great question — answering as the UphillTech team:

Pipe vs dash is purely cosmetic. I've never seen either one move the needle, and I doubt anyone has measured a real difference between them. Pick whichever reads better and move on. Two different rules across one site is totally normal. Different page types have different jobs. A location page needs the city front and center, a service page can afford the branding. Nobody gets penalized for that. Honestly, your real problem is the length, not the suffix. At 65-80 characters most of those titles are getting cut off no matter what you do. Google truncates by pixel width, so for wide scripts like Cyrillic you hit the limit with fewer characters than in Latin. And for your RTL pages, remember...

Full answer by Oliver Williams: https://webmasters.stackexchange.com/a/148986 (CC BY-SA 4.0).

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