Reviews Rich Snippet for SAB (service area based) business

cafe_carl

can someone confirm or deny my suspicion that reviews rich snippets are not showing up on SERP for SAB businesses? We had the schema for a while but none of our pages in SERP display reviews. When analyzing the companies that have them show up I noticed that all are tied to a specific local address. I would be grateful for any input.

Originally asked by PipeMasterATL on Stack Exchange (webmasters) (CC BY-SA 4.0).

uphilltech

Great question — answering as the UphillTech team:

Possible Explanation: Google may not show review stars for SABs because they lack a physical address, making it harder to verify reviews. Google has been restricting review snippets for certain business types, especially those using LocalBusiness schema without a storefront. If Google considers the schema "self-serving" (manipulative or untrustworthy), it might ignore it.

Full answer by Business Working: https://webmasters.stackexchange.com/a/146661 (CC BY-SA 4.0).

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