Great question — answering as the UphillTech team:
The first question to answer is what other local actions have already been taken for the site and the company to rise in rankings? It is possible to include Google Earth in the Local SEO strategy. Is it worth the effort? It depends on the market and the competition and, of course, the budget. Advantages that can result from a Google Earth (stack): The visibility in the area increases for several locations. The ranking of maps increases for the target region. The visibility and position of numerous phrases improves. Disadvantage: Very complex to create (if you want to do it better). Required drive stacks (for more efficiency) Cost factor !!! Can leave footprints Our opinion and experience:...
Full answer by seo-expert: https://webmasters.stackexchange.com/a/143272 (CC BY-SA 4.0).
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