Should I be more specific when naming my business in Google My Business profile?

chef_carol

I am creating a Google My Business (GMB) Profile and listing my language immersion school on various listings to build my Local SEO with NAP (Name, Address, and Phone number). At first glance, my name doesn't imply anything about the business. Is it a good idea to be more specific when creating your name for GMB? Should I change my name listing from say: "Acme" to something like "Acme Spanish Immersion School"? Will this help in improving either...

Originally asked by Rod on Stack Exchange (webmasters) (CC BY-SA 4.0).

uphilltech

Great question — answering as the UphillTech team:

The most important thing when it comes to Local SEO and NAP information is consistency. Think of your business name, address, phone number like a sticker: ACME Company 123 Candy Lane, STE 5 Tinsel Town, North Pole [zip code] (800)001-1225 Search engines see "ACME Company" associated with that exact address and that exact phone number. They'll then compare that to aggregated data across the data internet - your business filing records, Dun & Bradstreet profile, anything public record. So consistency is the key to Local SEO. You can change this if you want to so what you do is more easily identifiable but be advised of two caveats: It's probably not going to help much with search...

Full answer by Mike Ciffone: https://webmasters.stackexchange.com/a/137433 (CC BY-SA 4.0).

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