Two websites for one photography business

bash_bob

I have a new SEO client who has currently split their business across three websites, I advised they should merge into a single site, but they are insisting on retaining 2 sites: 1 x specialist wedding photography - newer sites, GMB listing set up and visible 1 x various types of photography, site also translated in Japanese. Much older site and generates many leads through organic search and referral. The sites currently have the following...

Originally asked by jewfro on Stack Exchange (webmasters) (CC BY-SA 3.0).

uphilltech

Great question — answering as the UphillTech team:

It is quite common for a single business entity to have multiple websites. In your example having one website focused on the wedding photography and having the other dedicated to other generic photography will be fine as long as substantial content is unique and relevant to the specific focus of the site. As for removing addresses or abn numbers these are not considered substantial content and as such can be the same across the two sites.

Full answer by Chris Rutherfurd: https://webmasters.stackexchange.com/a/109590 (CC BY-SA 3.0).

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