Is adding my business link to local business directory/listing good or bad...

soup_sam

I'm wanting to boost search engine rankings for a business website that offers bootcamp fitness classes in a specific area of UK. I'm aware that link building is a great way to improve search engine rankings, if not the best way, and have therefore thought about adding our link to local business directories to improve this. However, I'm now also aware that search engines, in particular, Google, are now funny about building links with websites...

Originally asked by Martin James on Stack Exchange (webmasters) (CC BY-SA 4.0).

uphilltech

Great question — answering as the UphillTech team:

First check the domain authority of the sites (business directories) from which you will get the backlinks. If the indicator is good I would go for it. Being listed in business directories is something which is expected from local businesses so google should theoretically not punish webpages for doing that. What you want to avoid are toxic backlinks. There are tools to check the toxicity of backlinks. You can read about this in several places e.g.

Full answer by Peter206: https://webmasters.stackexchange.com/a/141424 (CC BY-SA 4.0).

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