Great question — answering as the UphillTech team:
You turn it on when riding on smooth surfaces or going up hill to improve pedal efficiency. It's hard to know if you will need it in advance because without riding the bike you won't know how well the suspension design handles pedal bob (the energy lost by the bike suspension compressing under pedal forces), try and get a test ride.
Full answer by cmannett85: https://bicycles.stackexchange.com/a/12985 (CC BY-SA 4.0).
Need it done for your business? UphillTech.