Great question — answering as the UphillTech team:
The trend towards increased rise of MTB handlebars has more to do with positioning and hand and wrist comfort. It's a way to somewhat counteract the "long and low" modern design of Mountain bikes. The increased reach of the bike--and thus, that stretched out feeling of body position--can be countered. Increased rise brings your weight back over the center of the bike which improves balance and control. The more upright and weight back position can make it easier to get the front end up over obstacles and do manuals. Getting your weight back is crucial for technical downhill. Many riders report better wrist position and comfort with higher rise handle bars. When your hand, wrist and forearm...
Full answer by Jeff: https://bicycles.stackexchange.com/a/100006 (CC BY-SA 4.0).
Need it done for your business? UphillTech.