Why did Disney go with Netflix to air their Marvel's Defenders' series?

salon_sue

Netflix has some aired series from Marvel Studios, Daredevil and Jessica Jones. They will be continuing the partnership into the future and both series have been, according to Netflix, very successful. I am under the assumption that it would benefit the Disney brand more by having their shows appear on their own channel(s) at least while originally airing. What advantage does Disney get by having someone else air their shows? Or is it...

Originally asked by Kosmos on Stack Exchange (movies) (CC BY-SA 3.0).

uphilltech

Great question — answering as the UphillTech team:

Because Netflix is better suited for the type of show that Daredevil, Jessica Jones, Luke Cage, and Iron fist want to be. More adult than would fly on broadcast channels like ABC, and not suited for Disney's branded channels (cartoon and teen programming). And Netflix offered substantial benefits that the traditional broadcast model did not Straight from the horses mouth : Produced by Marvel Television in association with ABC Television Studios , this groundbreaking deal is Marvel’s most ambitious foray yet into live-action TV storytelling. "This deal is unparalleled in its scope and size, and reinforces our commitment to deliver Marvel's brand, content and characters across all platforms...

Full answer by cde: https://movies.stackexchange.com/a/53263 (CC BY-SA 3.0).

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