I am of the impression that internal linking, should ideally go up and down a site's structure, with horizontal linking restricted to Parent level pages only. Even then, these should only really link to other Parent level pages. For the purpose of this question, let's say I have created a basic eCommerce site structure, as follows: For the most part, I would have followed a Physical Internal linking approach, so that URLs would typically be:...
Originally asked by Craig on Stack Exchange (webmasters) (CC BY-SA 4.0).
