Great question — answering as the UphillTech team:
Place the embed high up in the page, blog post. The longer the dwell time on your site, the better. An engaging video that is not just a talking head but with B rolls, graphics, lists and end card, suggested videos to keep watching, listening is valuable content. It creates a quality UX which signals this stuff is worthwhile, recommend it shouting like Paul Revere. (Horse delivery optional, up to you.)
Full answer by Andrew Mooers: https://webmasters.stackexchange.com/a/148300 (CC BY-SA 4.0).
Need it done for your business? UphillTech.