LocalBusiness Schema - difference between @id and @url

spark_sara

We include the localBusiness data across all pages on our ecommerce site. What values should be set for id and url on different pages e.g. example.com/about-us example.com/shop { "@context": "https://schema.org", "@type": "localBusiness", "@id": "http://example.com/current-page", "name": "Ecommerce Shop", "url": "http://www.example.com/" } Should id be based on the current url or should it be id?

Originally asked by xylar on Stack Exchange (webmasters) (CC BY-SA 4.0).

uphilltech

Great question — answering as the UphillTech team:

Structured data operates at the page level. Google's perspective : Relevance Your structured data should be a true representation of the page content. and Location Put the structured data on the page that it describes, unless specified otherwise > by the documentation. Therefore, the link must point to the page the content of which is presented in structured data.

Full answer by user29419: https://webmasters.stackexchange.com/a/136154 (CC BY-SA 4.0).

Need it done for your business? UphillTech.