How to target local SEO to one side of our city (a group of suburbs)?

fixit_fiona

Our suburban tennis club website has improved its rankings on Google Perth, Western Australia, and search visibility has doubled, but website traffic has remained the same. I appreciate that not all people in Perth will want to click through to our suburban tennis club website, as they may not be close to our tennis club; they may prefer a tennis club in a suburb closer to them. Any advice is appreciated on getting more relevant local website...

Originally asked by Steve on Stack Exchange (webmasters) (CC BY-SA 4.0).

uphilltech

Great question — answering as the UphillTech team:

To get more local visitors to your website you can consider the following points. (this is an example) Perform competition analysis + keyword analysis/research. Look what your competitors are doing on the first page and do it better. Onpage optimization, especially optimizing the landing page/target page for the desired local keywords. Check technical SEO aspects and adjust if necessary. Advanced schema markup creation for LocalBusiness. Optimize content for local keywords (images alt-tag, title tag, graphics, videos) Maps share link in the footer with [city + keyword + near me] example: "Tennis Club Perth near me" > link with map share direction link or CID+kgmid (use with caution). NAP...

Full answer by seo-expert: https://webmasters.stackexchange.com/a/143271 (CC BY-SA 4.0).

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