Will multiple business under umbrella URL hurl local search ranking?

cafe_carl

I have a client who owns a waterfront restaurant (+ bar + wedding venue) and a marina (+ boat sales + boat service). He wants the entire property under one umbrella brand URL ( thewaterfrontbusiness.example ) - Using one-page style landing pages for separate, unrelated businesses. thewaterfrontbusiness.example/restaurant thewaterfrontbusiness.example/events-weddings thewaterfrontbusiness.example/marina thewaterfrontbusiness.example/boatsales My...

Originally asked by VERVE Boston on Stack Exchange (webmasters) (CC BY-SA 4.0).

uphilltech

Great question — answering as the UphillTech team:

Google my business has separate categories for "Primary Business" for each site: Each site gets the advantage of having its own unique Google knowledge graph that area that shows up at the right of a search for a company. And Google my business, listing which feeds Google map and the knowledge graph. https://support.google.com/business/answer/7249669?hl=en each of which has benefits for businesses in that category. IE: A hotel has free online booking an gets listed in the travel pages, https://support.google.com/hotelprices/answer/10684696?hl=en Restaurants get online menus, https://support.google.com/business/answer/9455840?hl=en There is a category for wedding venue....

Full answer by Wayne Smith: https://webmasters.stackexchange.com/a/142148 (CC BY-SA 4.0).

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