Pagination (archive posts) getting out of hand - what to do from an SEO POV?

mike_plumbs

WordPress as many of us know creates an archive loop of old posts. From an SEO POV, some of my categories are now at 100+ pages which is a lot of bloat... Sure, I can set each of these paginated pages a canonical link but still, feels like it is a bit unnecessary for all these indexed pages that just contain a title and an excerpt (which is basically duplicate content..) Is one approach to simply switch off archive loops or does Google ignore...

Originally asked by Henry on Stack Exchange (webmasters) (CC BY-SA 4.0).

uphilltech

Great question — answering as the UphillTech team:

While paginated pages aren't necessarily problamatic and Google handles pagination quite well in most cases, you are right to point out that they cause "a lot of bloat". The main issues here, from an SEO POV, is crawl budget. Rather than wasting your crawl budget on a paginated archive you'd be better off directing crawl activity towards more meaningful pages. There are a lot of different approaches to dealing with content archives. For example: rather than creating an ever-increasing paginated archive of old posts, think about organizing your old posts my publication date, Year/Month. You can create an HTML sitemap that directs Google to crawl posts according to their respective...

Full answer by Nina Dubovich: https://webmasters.stackexchange.com/a/130537 (CC BY-SA 4.0).

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