Local SEO | Repetitive use of City Name on-page in H tags

fixit_fiona

We are getting advice from an SEO professional that for our local not for profit site offering arts programming to perform well in local SEO we need to liberally use our City name in H1 or H2 tags on-page. This has opened up a UX and Content Strategy debate as the continual repetition of [Program Name in City Name] feels incredibly repetitive and inauthentic for a user as they browse the site in terms of content experience in navigation, on...

Originally asked by Brad on Stack Exchange (webmasters) (CC BY-SA 3.0).

uphilltech

Great question — answering as the UphillTech team:

Your intention should be built best content for the user and excessive repeat is definitely not good. Repeating of location in heading tags will almost have no impact on your local ranking. Your excessive repeat may have a negative impact on your organic ranking depending or level of repeat. Now, you need to give the signal to search engine about local service so you can have the location in the heading or description few times in some key pages but don't over do it. UX: If having a location in heading will be an issue then you can have in the description etc. How many times repeat is good? It will depend on the amount of content you may have on the page. Its OK to use one time in one of...

Full answer by TopQnA: https://webmasters.stackexchange.com/a/108124 (CC BY-SA 3.0).

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