Great question — answering as the UphillTech team:
Branagh's Hamlet was not commercially successful. "Shakespeare Films: A Re-evaluation of 100 Years of Adaptations" by Peter Babiak explains: "Although critically acclaimed Hamlet recouped only 26 percent of its production budget at the box office, which represented Branagh's first commercial failure. This was largely due to the marketing strategy behind the film's release. The film was released in only one theatre in each of New York, Toronto, and Los Angeles on December 25, 1996. On January 24, 1997, the film opened to a limited North American release of fewer than 100 screens. It was rumored at the time of these releases that a shorter version of the film was to be offered in a general...
Full answer by Zoltar: https://movies.stackexchange.com/a/125045 (CC BY-SA 4.0).
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