Great question — answering as the UphillTech team:
A "Husmors Filmer" (see Youtube video title) is a "Housewife Film" (and trademarked at the time) and "yes," apparently women attended matinees where such films were featured. They seem to have been a little more than mere advertisements though: they appear to have been couched more in a form like a Food Network , HDTV or How It's Made show. According to "'Housewives' Films' and the Modern Housewife [...]" PDF Link these films were reviewed in newspapers and sometimes kids were let out of school to attend them. They were afternoon matinees shown free of charge in theaters. By the late 60s, they were much shorter and tended towards featured products rather than general technologies and they...
Full answer by Yorik: https://movies.stackexchange.com/a/113970 (CC BY-SA 4.0).
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