Should I put my LocalBusiness schema on the home page or contact page?

garage_greg

As I understand Google don't need LocalBusiness or Organization schema on every page, and in fact need only on one page of the website. So my question is should it be put on home page or contact page? What is the difference, if any?

Originally asked by Keith Mak on Stack Exchange (webmasters) (CC BY-SA 4.0).

uphilltech

Great question — answering as the UphillTech team:

Google is pretty clear : Relevance Your structured data must be a true representation of the page content. Therefore, it makes sense to set your structured data to represent a local business only for content that also represents a local business.

Full answer by user29419: https://webmasters.stackexchange.com/a/139458 (CC BY-SA 4.0).

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