Is there a way to see "local SERP" traffic in Google Analytics?

chef_carol

Is there a way to see "local SERP" traffic in Google Analytics? Eg. data generated from the Google My Business (GMB) profile on the google SERP page. I'm aware that I can see some simple reporting in the GMB dashboard, but is there a way I can get this natively integrated into Google Analytics?

Originally asked by sam on Stack Exchange (webmasters) (CC BY-SA 4.0).

uphilltech

Great question — answering as the UphillTech team:

You can use UTM parameters in the URLs you enter into your GMB listing. https://support.google.com/analytics/answer/1033863 https://ga-dev-tools.web.app/campaign-url-builder/ The values you enter will override GA's source/medium and campaign values. I set the source/medium to google/organic to indicate Google Search and set the campaign to something that identifies the listing. e.g. "GMB-12345". You can then identify GMB visits via the campaign.

Full answer by Tony McCreath: https://webmasters.stackexchange.com/a/138931 (CC BY-SA 4.0).

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