Google's priority on Google My Business Panel vs Structured...

salon_sue

There are at least two ways for providing rich data about business to Google: Using Google My Business : comes with a convenient web UI and is officially run by Google Using Google Structured Data : meta-data embedded in the site's source code which can provide data about the business Both are ways to let the so called Rich Cards show up when you search for a business. Is there a known preference of one way over the other when Google displays...

Originally asked by fameman on Stack Exchange (webmasters) (CC BY-SA 4.0).

uphilltech

Great question — answering as the UphillTech team:

The Knowledge Graph and Google My Business Profiles are Different Things Knowledge panels are boxes that display information about (named) entities e.g. people, places, organizations, things that exist in the Knowledge Graph. Knowledge panels for entities typically will include content obtained from a variety of different sources or domains. Ex: a knowledge panel for a corporation might include its logo from the company's website, and the founder(s) / current CEO from Wikipedia. If it's public company we might see its valuation and stock acronym. A key distinction is that Knowledge Panels cannot be claimed or modified by the associated/represented entity. All of the information shown comes...

Full answer by Mike Ciffone: https://webmasters.stackexchange.com/a/136955 (CC BY-SA 4.0).

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