Merge or create new GMB for business merger

reno_rita

We have two sister companies that are merging into one new brand. One is the sales/marketing side, the other is the SaaS side. The sites will be merging into a new site so we wanted to do the same with our GMBs. There are GMBs for each, with 14 reviews and 35 reviews. HQ for merged company will be at GMB with 35 reviews. Questions Should we try to merge GMBs to keep reviews? If so would reviews make sense if they are referencing the old...

Originally asked by Rob T on Stack Exchange (webmasters) (CC BY-SA 4.0).

uphilltech

Great question — answering as the UphillTech team:

It is not possible to merge two separate Google My Business listings - Google Reviews are stuck to the listing they were left on forever. You should keep both Google My Business listings active and update the business information on the listing that has the most reviews for the new brand. I would also recommend changing the website URL on the unchanged listing to a webpage on the new website that explains the merger: "Example Company is Now New Company" with links to the pages on the new site that correspond to the services/product pages that a customer looking for the former company would be looking for. You should not create a separate Google My Business listing for the new company...

Full answer by Mike Ciffone: https://webmasters.stackexchange.com/a/136792 (CC BY-SA 4.0).

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