Google Analytics/Tag Master - Tracking unique pageviews with events on a...

mike_plumbs

I have set up GA & GTM to do the following: Track when an outgoing link is clicked. Track when an outgoing email address is clicked (mailto:) Google Analytics records this as 2 separate events, for example I go onto page 'Example Page 1' and click 2 outgoing links, and 1 outgoing email address. GA summarizes for Example Page 1: 2 outgoing link clicks (1 unique event) and 1 outgoing email address click (1 unique event) - total 2 unique events. In...

Originally asked by RickyH on Stack Exchange (webmasters) (CC BY-SA 4.0).

uphilltech

Great question — answering as the UphillTech team:

My own opinion is that they should be kept as seperate events as they are both different types of actions. What you could do is setup a single event goal, based on those two different event types. Say for example the GA category for your outbound link event is Outbound Link & then the GA Category for your contact link event is Contact. Create an Event goal configured as Category > Regular Expression > Outbound Link|Contact

Full answer by Bronwyn V: https://webmasters.stackexchange.com/a/132690 (CC BY-SA 4.0).

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