Track link clicks to external website sent via SMS

garage_greg

I have a website created in Webflow. My company (let's call it myco.example ) sends out texts to customers with a link to our client's scheduling page on their website. We created a shorter vanity URL to keep the text message as short as possible, and we set up the vanity URL as a 301 redirect to our client's much longer link. Here's what I can't figure out: how do I track how many people have clicked the link from the text message? I tried...

Originally asked by Amanda on Stack Exchange (webmasters) (CC BY-SA 4.0).

uphilltech

Great question — answering as the UphillTech team:

Google Analytics gets its stats from a JavaScript snippet. GA never collects stats from redirect URLs because there is no page on which to include the JavaScript snippet. To get the stats you would need to either: Use utm parameters directly on your client's site: myco.example/bh --> client.example/reallylongschedulinglinkthatlookshorribleinsmssoweneedsomethingshorter?utm_source=myco.com%2Fbh&utm_medium=301&utm_campaign=bh Get your stats out of your server logs.

Full answer by Stephen Ostermiller: https://webmasters.stackexchange.com/a/130983 (CC BY-SA 4.0).

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