Can UTM tags be used for internal links tracking in Mixpanel?

penguin_pam

I've always thought that using UTM parameters for internal links would significantly skew data (incorrect attribution and actual number of sessions), at least when Google Analytics is the engine capturing and making sense of the data generated through the use of UTM tags. However, I am not sure how this works with Mixpanel, considering that they use something called "first touch attribution", which "allows you to see how a user originally found...

Originally asked by Serge on Stack Exchange (webmasters) (CC BY-SA 4.0).

uphilltech

Great question — answering as the UphillTech team:

Interesting question to ask in a Webmaster forum. First touch and Last touch attribution are attribution methods, which you can use to attribute certain events on your website/app to certain communication messages/marketing channels. MixPanel and Google Analytics, both store user events and allow you pull that event data and attribute to specific messaging that you did to drive the user to do those events. Keep this in mind while I move on to answer the rest of the question. UTM (Urchin Tracking Module) Tags are used internally by Google Analytics (because it was earlier known as Urchin!). Mixpanel does treat them specifically, however, it does so only on a first click attribution model ....

Full answer by Prasad Ajinkya: https://webmasters.stackexchange.com/a/119251 (CC BY-SA 4.0).

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