Great question — answering as the UphillTech team:
Teams that win the NBA championship primarily get increased ticket sales in several ways: Home ticket sales for each playoff game ( $7-$10 million per game for the Warriors, for example, minus various cuts from TV and the NBA ), plus a portion of the playoff pool . More ticket sales the following year as fans are excited for the team More jersey/apparel sales There is no "prize" from the league, however. The franchise value likely goes up, but there's no direct connection there - it's based on the assumption of the above. Per Forbes , the value of the Warriors has increased dramatically since their first championship - although all teams have increased significantly, the Warriors' increase...
Full answer by Joe: https://sports.stackexchange.com/a/28077 (CC BY-SA 4.0).
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