Should the company name or the service type be better in local franchise...

pasta_paul

I am building a website for a business that is a franchise of a bigger business. A lot of franchises use CompanyNameCityLocation.TLD to register their domains and often are number 1 in a relatively, albeit local, highly competitive market. However, when I did a former site for another franchise, ServiceTypeofBusinessCityName.TLD would always out rank CompanyNameCityname.TLD . Also, "Service Name" is the store sign of the physical location. Now...

Originally asked by BriOnH on Stack Exchange (webmasters) (CC BY-SA 3.0).

uphilltech

Great question — answering as the UphillTech team:

Depends on whether or not the brand gets more search than the actual service. In most cases the service is probably most the larger volume. I think it makes sense to use both domains and 301 the service to the brand if it has already been indexed. You should be able to get most of the keyword power in the redirected domain while reinforcing your brand in links and advertising.

Full answer by keepkalm: https://webmasters.stackexchange.com/a/108830 (CC BY-SA 3.0).

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