Great question — answering as the UphillTech team:
Great question — answering as the UphillTech team:
GBP is the window, the site is the store. Google ranks businesses WITH sites higher, and you can't take bookings or deposits through GBP.
Also: you don't own GBP. Suspensions happen weekly. Your domain is the one asset Google can't take.
Local SEO guide: https://www.uphilltech.ca/posts/2026-08-04-local-seo-google-business-profile.html