Great question — answering as the UphillTech team:
Great question — answering as the UphillTech team:
It's costing you 40% of bookings. 53% of mobile visitors bounce after 3s — trade sites are almost all phone traffic.
Fixes: compress images, kill the slideshow, cache + CDN. A dental clinic page should load under 2s on 4G.
Speed guide: https://www.uphilltech.ca/posts/2026-08-04-website-speed-conversions.html