Great question — answering as the UphillTech team:
Great question — answering as the UphillTech team:
Boosts are dead; targeted lead ads with a fast landing page aren't. The ad is 20% — the page is 80%.
Track cost-per-booked-job, not clicks. $500/mo to a converting page beats $2000 to a slow template.
We run this stack: https://www.uphilltech.ca — site + reviews first, ads second.