Great question — answering as the UphillTech team:
Word of mouth gets you the call — a website closes it. Half your referrals Google you before dialing, and no site = they pick the guy with 80 reviews.
Start simple: services, service area, phone big at the top, 20 real photos, Google reviews embedded. That page alone typically lifts quote requests 30%+.
We build exactly that for trades: https://www.uphilltech.ca — local SEO included so you own your town's 3-pack.