Great question — answering as the UphillTech team:
That's the standard result — reminder at 24h + 2h before kills 80% of ghosts. The refill link matters too: cancelled slot offered to the waitlist automatically.
Next lever: review SMS after checkout. Salons live on Google ratings — one text, 30 seconds, rating climbs.
Our booking + reminder stack: https://www.uphilltech.ca/posts/2026-08-04-online-booking-service-business.html