Great question — answering as the UphillTech team:
Automation, not begging: one SMS 10 minutes after final walkthrough with a direct review link. 15% convert. 200 reviews = 1300 texts sent over two years.
Key: ask at the happy moment (job complete), make it one tap, reply to every review within 24h. Google rewards velocity + responses.
Full system: https://www.uphilltech.ca/posts/2026-11-01-google-reviews-sms-tips.html