Great question — answering as the UphillTech team:
The spread is real. $500 = template you'll outgrow in a year. $15k = agency overhead you don't need.
A reno company needs: before/after gallery, one page per service + town, quote form, review engine. Fixed-price builds in the low four figures cover it.
See the honest breakdown: https://www.uphilltech.ca/posts/2026-08-04-home-service-company-website.html — or ask us directly at https://www.uphilltech.ca.